The Marketing Of Deodorant Advertisements Targeting Males...

With the strong competition in advertising, it is important to ensure that the correct things are done to make people want to buy the product that is being sold. A range of visual literacy elements, such as the font and catchphrase, are used to persuade the customer into buying the product. After an extensive search of the market, an advertisement from the company Secret and the company Adiction were chosen due to their success. These advertisements can be found in many magazines and online webpages. This report will examine the current market for deodorant advertisements targeting males and females and it will interpret the meanings and persuasive techniques behind them. One advertisement targeting males and one advertisement targeting females will be used. A recommendation of important procedures that must be used when advertising deodorant to males and females will also be given. 3.0 ADVERTISING 3.1 AD 1: SECRET ‘SHEER MINERAL’ DEODORANT Secret’s Sheer Mineral deodorant advertisement is an efficient example of deodorant directed towards a female audience. A range of persuasive elements were used to make this advertisement successful. This ad contains a range of warm, pastel, orange and yellow colours. However, the background colours are light and delicate whilst the foreground colours are bolder. The dainty, pastel orange tones are used to emphasis femininity and sophistication, which makes the ad more appealing to women. They also make the female model on theShow MoreRelatedMarket Analysis Strategy of Axe Deos in India3314 Words   |  14 Pagesstudies the market for the Axe range of Deodorants in India. Axe, a brand marketed by M/S. Hindustan Unilever Ltd. 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