The Marketing Of Deodorant Advertisements Targeting Males...

With the strong competition in advertising, it is important to ensure that the correct things are done to make people want to buy the product that is being sold. A range of visual literacy elements, such as the font and catchphrase, are used to persuade the customer into buying the product. After an extensive search of the market, an advertisement from the company Secret and the company Adiction were chosen due to their success. These advertisements can be found in many magazines and online webpages. This report will examine the current market for deodorant advertisements targeting males and females and it will interpret the meanings and persuasive techniques behind them. One advertisement targeting males and one advertisement targeting females will be used. A recommendation of important procedures that must be used when advertising deodorant to males and females will also be given. 3.0 ADVERTISING 3.1 AD 1: SECRET ‘SHEER MINERAL’ DEODORANT Secret’s Sheer Mineral deodorant advertisement is an efficient example of deodorant directed towards a female audience. A range of persuasive elements were used to make this advertisement successful. This ad contains a range of warm, pastel, orange and yellow colours. However, the background colours are light and delicate whilst the foreground colours are bolder. The dainty, pastel orange tones are used to emphasis femininity and sophistication, which makes the ad more appealing to women. They also make the female model on theShow MoreRelatedMarket Analysis Strategy of Axe Deos in India3314 Words   |  14 Pagesstudies the market for the Axe range of Deodorants in India. Axe, a brand marketed by M/S. Hindustan Unilever Ltd. (HUL) in India, holds the market leader position in the nascent Indian deodorant industry. Though general information regarding market, image positioning etc. will cater to the complete Axe line of deodorants, product specifics will be restricted to the bodyspray segment alone. The report starts with an overview of the Indian market for Deodorants over the last 4-5 years, with relevantRead MoreNivea Marketing Strategy4245 Words   |  17 Pages 4.1 Market Segmentation and Targeting 6-7 4.2 Market Positioning 8 5. Consumers Behaviour 8-10 6. Recommendation 10-11 7. Conclusion 11-12 8. Appendix 13 9. References 14-15 1. Introduction In Malaysia the weather is always hot like summer, and therefore most people do experience body odour. A way to reduce body odour is by using deodorant. A deodorant is defined as a substance that destroys body odour. Deodorants are applied to the body to takeRead MoreDove Marketing Research Paper3297 Words   |  14 Pagesproducts that are available to them and because of their strong advertising campaigns. In January 2010, Dove Inc. launched their new product line that was to cater specifically to men. Initially, Dove Men+Care was advertised to gain recognition by a female target base. After women were familiar the brand, the new line would be targeted to men through a Super Bowl sponsorship and through other advertising channels. The fact that Dove had always been defined as a women’s brand posed a problem for theRead MoreHow Advertising Affects The Common Man s Opinion On Most Products1201 Words   |  5 PagesEvery brand has a certain image and targeted audience that it caters to. Companies like Walmart make advertisements that would attract families while companies like Nike make advertisements that would attract young adults. Similarly, up until recently, the 75 year old brand Old Spice had been labeled as an outdated product, something very out of fashion. Only old people would use Old Spice deodorants, was the common perception. However, Old Spice managed to change it s audience by grabbing the attentionRead MoreAvon is Calling1263 Words   |  5 Pagesproducts are sold in more than 100 countries. Market Segmentation, Targeting and Positioning Avon has many segmentation bases: †¢ Profile - Geographical factors – Avon production is sold in over 100 countries. The company is widely developed in almost all around the world. - Demographic factors – Initially the company was producing products for mostly women from ages 25-50, but currently they are producing products for males, females, children, teenagers, young adults, adults and elderly people. -Read MoreGillette, Founded In Boston, Massachusetts, United States1960 Words   |  8 Pagesonly to add a new product to the brand, but to also plan for future products (Gillette Acne Cream), which allows the brand to maintain momentum. 2.1 Market Summary Gillette is popularly known for mainly targeting men; even the slogan represents this focus of a male dominant marketing strategy: â€Å"Gillette, the best a man can get.† The main target is men aged between 20-45 years old. However, with the skin care products, we will expand the range to men even 45 years old and above, emphasize onRead MoreMaketing Report of Chanel2564 Words   |  11 PagesPsychographic - Personality characteristic Different Chanel products will represent different characteristics for its consumers to reveal their personality and seductiveness, such as fragrance. For female, N °5 shows an indefinable femininity, and Chance conveys a youthful, sexy and romantic attitude8. For male, Ð GOЇSTE expresses the subtlety of a warm and powerful bouquet, and Allure Homme Sport shows a sparkling and energizing freshness. Moreover, there are three ranges of fragrance- perfume, eau deRead MoreBrand Audit of Pepsi3823 Words   |  16 Pagesour professional life. It has been really knowledge sharing experience to make this project. We would also like to thanks Mr. Mudassar and Mr.ramadan the project sells officers LUX Pakistan for helping us to make us better known what basically marketing mix of LUX is. DEDICATION This Report Is Dedicated To Who are always a source of love, affection and inspiration for us. Whose love and prayers always accompanied usRead MoreOffensive Advertising : Advertising, Muslims, And Consumer Behaviour9514 Words   |  39 Pagesof the connection between advertising as a marketing tools, Muslims and consumer behaviour. 2.1 The nature of offensive advertising In an age where consumers are exposed to an estimated 3,000 to 20,000 advertisements per day; where the higher numbers include every time you pass by a label in a grocery store, all the ads in your mailbox whether you see them or not, the label on everything you wear, etc (David Lamoureux, 2014); controversial advertisement techniques (also known as shock appeals, provocativeRead MoreIdentify and discuss different criteria of segmenting consumer markets. Using valid examples explain how different organizations may implement target market strategies4493 Words   |  18 PagesMARKET SEGMENTATION EXPLAINED Market segmentation is a marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another. (Definition of Market Segmentation). Below are some of the criteria can be used to identify different market

Essay on Creationism vs. Evolution How did it really...

Creationism vs. Evolution: How did it really happen? Ever since 1859 and the publication of On the Origin of Species by Charles Darwin1, his first publication of his observations, much debate has come about concerning the issue of how life on earth came to be. Both the Creationists and Evolutionists believe in the Big Bang theory of creation of life; however, the mechanism for the development of new life provides the conflict. Evolutionists believe the cause of life on earth to be accidental, random atomic collisions (non-living matter), known as abiogenesis2. Creationists believe the cause to be supernatural intervention outside the physical world, God. Both groups have reasons for what they believe. However, proving either theory†¦show more content†¦However, the theory of evolution is based on the concept of macroevolution, numerous microevolutionary changes over a long period of time resulting in new life forms.6 diagram illustrating adaptive radiation Major discrepancies come in the theory of evolution because there is no testable proof of macroevolution. Many scientists over time have come to accept Darwin’s observations as facts. Books written on evolution use Darwin’s ideas as proof of evolution. This is incorrect, because no new evidence to prove evolution has come about since Darwin.7 Thus, his ideas can’t be used to prove a theory, because this theory is based on observation rather than fact. Also, the word evolution itself is used interchangeably with different meanings. Darwin used it to mean development, when the true meaning is, an opening, or new beginning. Evolutionist theories are fickle, in that each time a flaw arises, a new theory is developed to cover it up. Dr. David W. Cash feels evolution is nothing but lies covering lies.8 Mark Isaac points out major misconceptions about evolution: 1. [True]Evolution hasShow MoreRelatedHow The Earth Created And How Did We Get Here?2018 Words   |  9 PagesYou Believe How was the Earth created and how did we get here? This question has been in the heads of everyone that has had 5th grade education. The two main theories that try and explain how the earth, the universe, and humans were created are Creationism and Evolution. No one really knows which theory is right, I mean people believe that the theory that they believe in is right, but neither one of the theories have be proven right scientifically. The wonder on how the world was createdRead MoreI Have Always Been A Science Centered Girl3245 Words   |  13 PagesI have always been a science-centered girl. Science and math, no matter how hard, always kept my attention and interest. The science of evolution has always aroused my mind, as the part of biology that sparks my interest most is genetics and the findings of Darwin. All throughout learning the basics up to my AP biology class, I believed evolution to be a fact. This is because it was taught as factual, and I saw no evidence against it. My teachers always seemed well informed and because they wereRead MoreEvolution And Religion : The Disconnection2016 Words   |  9 PagesEvolution and Religion: The Disconnection For years, theologians and scientists have debacled as to which theories could be categorized as correct as opposed to incorrect theologies. On a larger scale, these individuals debate the question of the universe’s origin, as well as the origin of life itself. Some of the most contemplated questions theologians face are those that include thoughts regarding the creation of all living things. Whether or not all things that currently inhabit the world areRead MoreWill Science And Religion Ever Reconcile?1920 Words   |  8 Pagesaccepted scientific principle to which the church objected. At their formation the church disagreed with the idea that the earth was flat, the scientific explanations for disease and illness and of course evolution is a topic still widely debated and often framed as the ultimate argument of science vs. religion. Although the Catholic Church still has over 1.2 billion members, today its power is far removed from what it was in Galileo’s days. Science too has progressed and advanced in vast steps andRead MoreGod Through The Eyes Of Science2793 Words   |  12 Pages God through the Eyes of Science The sound of silence spread through the hospital. Those who stood by, saw new-born Joseph lying in the doctor’s arms, his young body taking in fresh air weeping. How could this be? The doctors were seriously concerned for Joseph’s wellbeing and did not expect a hysterically crying baby with a strong chance of not making the next hour, if he were to even survive the pregnancy. Fortunately, miracles like this one continue to suggest a supernatural being that can breakRead More Biblical Creationism versus Scientific Origin Essay example8399 Words   |  34 PagesBut it most certainly does not require one. I think it would be prudent to define a few terms first. Evolution: The change in life over long time scales by descent with modification through natural selection, except when used in astronomical context (where it refers to slow changes in stars and galaxies.) Creationism: Specifically, I use this to mean Christian young-earth creationism; the belief that Earth was created in 6 literal days as written in Genesis 1. Taxon: a division of life: kingdomRead More2B study guide Essay7886 Words   |  32 Pagesunderstand generally where such a number comes from... while we would not require you to replicate the calculation, you should know the general approaches that are used to estimate global diversity] 10. Contrast autotrophs and heterotrophs in terms of how they acquire energy and nutrients. -Autotrophs: Produce their own forms of energy through inorganic materials -Heterotrophs: Obtain energy and nutrients from their diet 11. Which of the following is the best answer to why plants on land are green Read MoreModule Quizzes Essay14245 Words   |  57 PagesModule 1: Syllabus How long do you have to take an E-test? 2 hours Which of the following is curved? E-tests and the E-final Final Grades have? Pluses and minuses If a positive feedback signals reaches the comparator, what occurs? Comparator will turn on the controlled Where should you go to find updates on the course? Announcements in Bioespresso Where should you go to access your readings and assignments? www.bioespresso.com Where do you submit your extra credit paper? DrRead MoreLogical Reasoning189930 Words   |  760 Pagesrelevancy should attract readers. Stanley Baronett. Jr., University of Nevada Las Vegas Far too many authors of contemporary texts in informal logic – keeping an eye on the sorts of arguments found in books on formal logic – forget, or underplay, how much of our daily reasoning is concerned not with arguments leading to truth-valued conclusions but with making choices, assessing reasons, seeking advice, etc. Dowden gets the balance and the emphasis right. Norman Swartz, Simon Fraser University

Socratic Worldview Essay Example For Students

Socratic Worldview Essay Of the philosophers I have studied, Socrates stands out to me from all the rest. Although I would be the first to confess that I have never put forth the time nor the effort necessary to consider myself a philosopher (at least not in the sense that I imagine most would consider to be the credentials of a philosopher), my philosophy about life is most closely aligned with what I understand Socrates philosophical beliefs to be. Although there are some distinct differences in what I believe to be the ultimate meaning behind life, which I will later address, I believe his thoughts on how one should live their life to be the wisest of any philosopher we have studied. First, let me relate what I understand Socrates philosophy to be. Socrates believed that we all have a soul. He believed that we are to live our life by principles, and that these principles should be what is considered to be good. He was convinced that there were moral absolutes, a right and a wrong, his reason being that if there werent everything would just be relative. This seems most logical. Also, according to Socrates, in order to find which standards we should live by we should test these standards in real life situation to see if they are right or wrong. From what I understand, we are to live our lives according to rights and wrongs in our dealings with others, and our private life as well. And, this is all in order to be living according to the dictates of the soul, if you will, and not by the desires of the flesh. One of the most interesting ideas Socrates had, I believe, were his thoughts regarding the true philosopher. He said that the true philosopher is often misunderstood by other men, that they do not understand that his whole life is the pursuit of death. And, that when death finally comes he does not meet it with dread, but with the acceptance of understanding that the soul is finally to be unencumbered of the body and all its evils. The soul will finally meet truth away from the constraints of an imperfect body. He believed that the soul is immortal and imperishable. He believed that good souls departed to an invisible world where happiness is secured and they are free of human folly and error, and of all the problems that normally plague us. Evil souls, on the other hand will wander about in misery paying their penalty until they are reincarnated to a form fitting of their former evil ways in life. And, although I do not believe this view, I appreciate it for the thought and logic behind it. I am intrigued with the way Socrates can look beyond the physical, and make reality of the spiritual aspect while holding no allegiance to any certain god or gods. I can agree with his philosophy regarding living our lives in an effort to be good, and cherishing the soul above the body, and placing all emphasis on the soul and not on the body. Although we cannot scientifically prove that the soul is imperishable or beyond that, if we even have a soul, but we do know that the body is only temporary, so it seems logical to place importance on something beyond the physical. I think Socrates reasoning behind the evidence of our souls, is brilliant even if incorrect which I am in no means implying. His idea of anamnesis/recollect intrigues me. Where would we have any idea of perfection, if not from our souls? Certainly anything from the body or physical has yet to show us any form of perfection. For the sake of relating to the reader why I think .ued2769e55d9d8440411a6d1bc5e858af , .ued2769e55d9d8440411a6d1bc5e858af .postImageUrl , .ued2769e55d9d8440411a6d1bc5e858af .centered-text-area { min-height: 80px; position: relative; } .ued2769e55d9d8440411a6d1bc5e858af , .ued2769e55d9d8440411a6d1bc5e858af:hover , .ued2769e55d9d8440411a6d1bc5e858af:visited , .ued2769e55d9d8440411a6d1bc5e858af:active { border:0!important; } .ued2769e55d9d8440411a6d1bc5e858af .clearfix:after { content: ""; display: table; clear: both; } .ued2769e55d9d8440411a6d1bc5e858af { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ued2769e55d9d8440411a6d1bc5e858af:active , .ued2769e55d9d8440411a6d1bc5e858af:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ued2769e55d9d8440411a6d1bc5e858af .centered-text-area { width: 100%; position: relative ; } .ued2769e55d9d8440411a6d1bc5e858af .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ued2769e55d9d8440411a6d1bc5e858af .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ued2769e55d9d8440411a6d1bc5e858af .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ued2769e55d9d8440411a6d1bc5e858af:hover .ctaButton { background-color: #34495E!important; } .ued2769e55d9d8440411a6d1bc5e858af .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ued2769e55d9d8440411a6d1bc5e858af .ued2769e55d9d8440411a6d1bc5e858af-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ued2769e55d9d8440411a6d1bc5e858af:after { content: ""; display: block; clear: both; } READ: My Lai EssaySocrates philosophy could contribute much to human well being, let me take a moment to relay my thoughts or philosophy on life. I agree with Socrates on the stand he makes that nothing good or perfect can ever come from the physical. Pleasing the desires of the flesh always results in only temporary happiness, and even then it is questionable if it is a real happiness, or just a temporary source of satisfaction. Socrates said that the soul is where we can know perfection, and that the important things of this life lie in living for the development or realization of the soul, and that through proper development of the mind in its pursuit of truth, beauty and goodness that the goal and purpose of .

Measles free essay sample

The classical signs and symptoms of measles include four-day fevers [ the 4 Ds ] and the three Cs cough, coryza (head cold), and conjunctivitis (red eyes) along with fever, anorexia, and rashes. The fever may reach up to 40 (104 OF). Kopliks spots seen inside the mouth are pathognomonic (diagnostic) for measles, but are not often seen, even in real cases of measles, because they are transient and may disappear within a day of arising. The characteristic measles rash is classically described as a eneralized, maculopapular, erythematous rash that begins several days after the fever starts. It starts on the back of the ears and, after a few hours, spreads to the head and neck before spreading to cover most of the body, often causing itching. The measles rash appears two to four days after the initial symptoms and lasts for up to eight days. The rash is said to stain, changing color from red to dark brown, before disappearing. We will write a custom essay sample on Measles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page [5] Complications[edit] Complications with measles are relatively common, ranging from mild and less erious complications such as diarrhea to more serious ones such as otitis media,[7] acute encephalitis (and very rarely SSPE subacute sclerosing panencephalitis),[8] and corneal ulceration (leading to corneal scarring). 9] Complications are usually more severe in adults who catch the virus. [10] The death rate in the 1920s was around 30% for measles pneumonia. [11] Between the years 1987 and 2000, the case fatality rate across the United States was 3 measles- attributable deaths per 1000 cases, or In underdeveloped nations with high ates of malnutrition and poor healthcare, fatality rates have been as high as 28%. [12] In immunocompromised patients (e. . people with AIDS) the fatality rate is approximately Cause[edit] Measles Measles virus electron micrograph Virus classification Group: Group V ((-)ssRNA) Order: Mononegavirales Family: Paramyxoviridae Subfamily: Paramyxovirinae Genus : Morbillivirus Species: Measles virus Measles is caused by the measles virus, a single-stranded, negative-sense, enveloped RNA virus of the genus Morbillivirus within the family Paramyxoviridae. Humans are the natural hosts of the virus; no other animal reservoirs are known to exist. This highly contagious virus is spread by coughing and sneezing via close personal contact or direct contact with secretions. Risk factors for measles virus infection include the following: Children with immunodeficiency due to HIV or 5] alkylating agents, or corticosteroid therapy, regardless of immunization status[16] Travel to areas where measles is endemic or contact with travelers to